Privacy Policy | LiangChong Pet Nutrition

1. Introduction

LiangChong Pet Nutrition ("we", "us", or "our") is a pet nutrition manufacturer based in Hebei, China, serving global B2B partners. We respect your privacy and are committed to protecting your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or interact with us through our contact form, WhatsApp, or email.

2. Information We Collect

2.1 Information You Provide Directly

When you fill out our contact form or communicate with us, we may collect:

Full name — to address you correctly in correspondence
Email address — to respond to your inquiries and send quotations
Country / region — to understand your market and regulatory requirements
Product type of interest — to route your inquiry to the right specialist
Message content — any additional details you choose to share

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

IP address — for security and analytics purposes
Browser type and device information — to optimize website compatibility
Pages visited and referral source — to understand how visitors find us

2.3 WhatsApp Communications

When you contact us via WhatsApp, your phone number and any messages you send are processed by WhatsApp LLC according to their own privacy policy. We retain only the business-relevant content of our conversations for order processing and customer service purposes.

3. How We Use Your Information

We use the personal information we collect for the following legitimate business purposes:

To respond to your inquiries and provide product quotations
To process OEM/ODM orders and manage manufacturing requirements
To communicate about orders, shipping, and product specifications
To improve our website, products, and customer service
To send occasional business updates or product catalogs (only with your consent)
To comply with legal obligations and export/import regulations

Legal basis for processing (GDPR): We process your personal data based on (a) your consent when you submit the contact form, (b) our legitimate interests in responding to business inquiries and fulfilling contracts, and (c) compliance with legal obligations.

4. Information Sharing & Third Parties

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:

Service providers: We may share necessary information with logistics partners, freight forwarders, and customs brokers to fulfill your orders.
Legal compliance: If required by law, court order, or government authority, we may disclose information to comply with legal obligations.
Business transfers: In the event of a merger, acquisition, or asset sale, data may be transferred as part of the transaction, subject to confidentiality obligations.

All third parties who process your data on our behalf are bound by written agreements requiring them to protect your data in accordance with applicable privacy laws.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

Access controls limiting personal data to authorized personnel only
Secure storage of digital records with encryption in transit
Regular review of our data handling practices
Staff training on data protection and confidentiality

However, no method of transmission or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Cookies & Tracking Technologies

Our website uses minimal cookies and tracking technologies for the following purposes:

Essential cookies: Required for the website to function properly (e.g., language preference).
Analytics cookies: To understand website traffic patterns and improve user experience. We may use tools such as Google Analytics, which collect anonymized usage data.

You can control or disable cookies through your browser settings. Disabling cookies may affect some website functionality.

7. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Right of access: Request a copy of the personal data we hold about you.
Right to rectification: Request correction of inaccurate or incomplete data.
Right to erasure: Request deletion of your personal data ("right to be forgotten").
Right to restrict processing: Request that we limit how we use your data.
Right to data portability: Receive your data in a structured, machine-readable format.
Right to object: Object to processing based on legitimate interests.
Right to withdraw consent: Withdraw consent at any time for processing based on consent.

To exercise your rights: Contact us at liangchonglhw@gmail.com or via WhatsApp at +86 180 3267 7203. We will respond to your request within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

8. International Data Transfers

As a global B2B company based in China, your personal data may be transferred to and processed in countries outside your country of residence. When we transfer data internationally, we ensure that:

The destination country provides an adequate level of data protection, or
Appropriate safeguards (such as Standard Contractual Clauses) are in place, or
The transfer is necessary for the performance of a contract with you.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

Inquiries and quotations: Up to 24 months after last contact
Active business relationships: Duration of the relationship plus 5 years for legal/audit purposes
Marketing consent: Until you withdraw consent

After the retention period, we securely delete or anonymize your personal data.

10. Children's Privacy

Our website and services are intended for B2B professionals aged 18 and older. We do not knowingly collect personal information from children under 16. If you believe we have collected data from a minor, please contact us immediately, and we will take steps to delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Email: liangchonglhw@gmail.com
WhatsApp: +86 180 3267 7203
Address: Hebei, China
Website: www.liangchongpet.com

We are committed to working with you to resolve any concerns about your privacy.